PROCESS

The creativity and the design is two sides of a coin, they are the sowrd and shield of the designer that he has to keep them sharp and shiny. Frankly, at the beginning it was hard for me to follow a certain pattern when i design a logo or insignificant webpage but after a while and years of experience and the more the projects getting bigger and bigger, for me it become vital and important to follow a proccess to keep the creativity flowing and the design solid and useful.

As you see below the two proccesses of the creativity and the design thinking are closely relative according to references which i found it very close to my proccess of building a design so i thought it informative to my clients of fellow designer to be aware of it and how i build my designs as well.

Creative Design Stages

The 4 Stages of Creativity.

According to Creativity 101, JAMES C. KAUFMAN, PH.D, the creativity is four steps. I find these four steps are really fitting any product / service creation process.

Stage 1:
Preparation
Stage 2:
Incubation
Stage 3:
Illumination
Stage 4:
Verification

Design Thinking Process

The 4 Stages of Design.

According DESIGN THINKING, Maurício José Vianna, , the creativity is four processes as well which is bit different of the design thinking from IDEO point of view.

Stage 1:
Immersion
Stage 2:
Analysis
Stage 3:
Ideation
Stage 4:
Prototyping

Reference: Link1 | Link2 | Link3